Web 2.0 Collaboration in a Microblogging Environment

Microblogging is a unique social method for people to communicate which appeals to our inherently inquistive human nature. According to Educause (2009), microblogging is the practice of posting small pieces of digital content—which could be text, pictures, links, short videos, or other media—on the Internet. With this said, microblogging assists organisations with the general concept of communication and communicational synergy within the workplace. Some examples of microblogging in the workplace consists of:

  • Announcements
  • Notice Boards
  • Agendas
  • Calendars

In order to to create or post a microblog or to gain access to microblogs created by others, accounts must be created by users. These created accounts are usually connected with email accounts, instant messaging social media tools such as windows live messanger, web pages, and mobile phones. Basically, any form of Web 2.0 technology or medium that can be used to update the microblog respectively. Upon observing these updates, users can provide feedbacks, likes or follow the posts of others much like we have seen in social media tools such as Facebook, Twitter, and Youtube. The posts that gain correspondence from other users can consist of texts, a photo, video, or audio clip that can be shared privately within a group or publicly for other user to view. These ‘posts’ or ‘tweets’ if using Twitter, can also be about any topic and are available to be read by anyone. Users freely reply to tweets, entering the conversation; responses are made, ideas are swapped and suggestions are offered. 

Both organisations and several universities are have instutional Twitter accounts. A clear example is the Enterprise 2.0 Unit class that utilizies the unit subject in its  hashtag (#346Class12). The concept exhibits simplicity, openness and flexibility and is used by for different purposes by different users for this very reason. Below are three examples of different groups of individuals that use microblogging tools as a consumable form of communication:

  • Tutors/Professors – are utilizing microblogging tools such as Twitter virtually for many purposes. Twitter has demonstrated its ability as a leading microblogging tool to enhance its position in being an ideal platform for innovative, yet rapid communication. Tutors have taken this into account and are using it by facilitating collaborative group work and asking questions during lectures.Nevertheless, Twitter has also proved to aid in creating a collaborative community where students share ideas and share perspectives beyond physically being with each other.


  • Researchers- are using Twitter to increase their spectrum of research networks using it to engage in debates amongs one another and moreover, creating blogs and posts on other journal articles and users’ blogs. Online networks are assisting researchers with studying and learning the social interactions taking place online and these  microblogging tools are also aiding in enhancing the experience of othe audience in conferences and events.


  • Administrators- are using microblogging tools such as Twitter again, to engage with their network of colleagues and also updating stakeholders in educational institutions with current information and issues.

The picture below is a highly detailed depiction and example of  adding enterprise context to microblogging.





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